Run for the Cure
About the Project
This project was done in collaboration with LT Studio and installed outdoors on August 22nd, 2024 at The Bentway (250 Fort York Blvd) before being moved for CIBC’s Run for the Cure location on Sunday, October 6th.
A series of public sculptures were created for this event by different artists, and this piece called Flowers of Fortitude was created for the 5th Milestone. This particular milestone spoke to the advances in and prevention of breast cancer. Because of the Canadian Cancer Society & CIBC Run for the Cure, more is known about how to prevent breast cancer and diagnose it early.
Between the 1990s and early 2000s, the introduction of genetic testing, standardized screening, surgical measures, and drugs to prevent breast cancer helped decrease the likelihood of recurrence.
Additionally, a first-of-its-kind study published in 2019 established the greatest risk factors that lead to breast cancer diagnoses. The study found that 28% of breast cancer diagnoses may be preventable, with exercise being labeled as key to prevention.
Cassandra’s Inspiration
Flowers of Fortitude represents the growing successes that have contributed to survival rates. Improving since the 1980s, with advanced technological support alongside the expertise of medical professionals, the trajectory of survival rates is promising.
This work and its shape stand in as the body of knowledge that is just past its budding stage and about to embark on the next stage of growth.
Featuring primroses and daffodils, the blooms differ in size and colour, speaking to the individual journey as it stands among the collective while helping to hold it together. No bloom is lost among the cascade of flowers, each is custom coloured with a beautiful blend of pink hues. A reminder that each and every contribution matters.
This encourages those to interact with the work by walking around and discovering what is similar and what is different while being delighted and surprised by each unique one.
If this sculpture continues to grow, what would it look like? Which direction do you see it going?
Community Reactions & Media
Flowers of Fortitude sparked meaningful responses from the public, organizers, and media. Here's a look at how the community engaged with the work—through shared stories and coverage.
“This sculpture gave me chills. It’s powerful and deeply moving.” — Event Visitor
“A standout moment along the route.” — CIBC Run for the Cure Organizer
“It brought such warmth and meaning to the milestone. Every bloom felt personal.” — Survivor & Participant
Contact Studio77 for Collaborations
Support the Journey
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Learn More
Visit Canadian Cancer SocietyDiscover more about the Run for the Cure and its mission to raise awareness and fund breast cancer research.
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Donate
Donate NowHelp further breast cancer research and support those impacted by contributing to the Canadian Cancer Society.
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Get Involved
Explore Cassandra’s WorkshopsExplore Cassandra’s ongoing floral therapy and community-driven art projects — or start a collaboration.
